You don't need a big budget to show up on Google. Basic steps that help your website get found.
SEO sounds complex, but for small businesses, doing the basics well already makes a big difference.
Optimize local content
Add your service area to titles and content — e.g. 'spa in District 1' — so nearby customers find you.
Compelling titles & descriptions
Each page should have a clear title and a concise description with the keywords customers search for.
Speed and mobile
Google favors fast, mobile-friendly pages — which is also what customers want.
Update content regularly
Writing a blog with industry knowledge keeps your website 'fresh' in Google's eyes.